Why Aren’t My Customers Leaving Google Reviews? (And What You Can Do About It)

You’ve set up your Google Business Profile, delivered excellent service, and even asked your customers for reviews.

Yet, the reviews aren’t coming in as expected. 🤔

Don’t worry—you’re not alone! 

Many businesses struggle to get reviews, even when they know their customers are satisfied. Let's explore the most common reasons why customers don’t leave reviews and, most importantly, what YOU can do to FIX IT

Customers Forget to Leave Reviews

Why it Happens:
Life gets busy, and even customers who are more than happy with your service can simply forget to leave a review.

How to Fix It:

• Send a Follow-Up Reminder:
  A gentle reminder via email or text can do wonders. Send a message 24–48 hours after their visit thanking them for their business and including a direct link to your Google review page.

  • Pro Tip: Use automation tools to send these follow-ups after every customer interaction.

• Use NFC Technology for On-the-Spot Reviews:
  With our NFC Google Review Stand, your customers can leave a review instantly by tapping their phone on the stand or card. No searching, no typing—just a quick tap and done!

The Process Feels Too Complicated

Why it Happens:
If customers have to search for your business on Google or navigate through multiple steps to leave a review, chances are they’ll lose interest.

How to Fix It:

• Provide Direct Links:
  Make it easy! Include a link to your Google review page in emails, texts, and even on your website. The easier you make it, the more likely they are to leave a review.

• Display QR Codes or NFC Stands:
  A simple QR code or an NFC stand placed at your counter means customers can leave reviews with a quick scan or tap, removing any complexity.

Customers Don’t Realise the Importance of Reviews

Why it Happens:
Many customers simply don’t understand how important reviews are to small businesses.

How to Fix It:

• Explain Why Reviews Matter:
  Don’t be shy! Let your customers know how much reviews help your business grow. You can add signage in-store or on receipts that says something like, "Your review helps us serve you better—please leave feedback!"

• Promote on Social Media:
  Use your social media platforms to share why reviews are important to your business. You can even highlight great customer reviews to encourage more.

Customers Feel Uncomfortable Writing Reviews

Why it Happens:
Some people don’t feel confident writing reviews. They may be unsure of what to say or worry about the time it will take.

How to Fix It:

• Keep It Simple:
  Assure customers that their review doesn’t need to be long or complicated. A few words about their experience are enough.

• Provide Examples:
  You can gently guide customers by providing a simple template or examples of what others have written. For instance:
  "Loved the service and will definitely be back!"

You Haven’t Asked Directly

Why it Happens:
Believe it or not, sometimes businesses simply forget to ask! Customers are much more likely to leave a review if they’re asked directly.

How to Fix It:

• Ask in Person:
  After a positive interaction, don’t hesitate to ask your customer for a review. Something like, "We’d love your feedback on Google if you have a moment!" works wonders.

• Train Your Team to Ask:
  Make sure your staff is comfortable asking customers for reviews at key moments during their visit. For tips on how to ask naturally, check out our Review Request Scripts Guide.

They Can’t Find Your Google Review Page

Why it Happens:
Sometimes customers struggle to find your Google review page, especially if your business name is common or similar to others.

How to Fix It:

• Optimise Your Google My Business Profile:
  Ensure all your business details are up-to-date and complete. This makes it easier for customers to find your business and leave a review.

• Use NFC or QR Codes:
  By using NFC stands or QR codes, your customers will be taken directly to your review page, eliminating any confusion.

You’re Not Consistently Asking

Why it Happens:
Consistency is key! You can’t expect a steady flow of reviews if you’re only asking occasionally.

How to Fix It:

• Set Up Automated Reminders:
  Use email or text reminders after every purchase or service. Make it part of your routine to follow up with every customer.

• Ask in Multiple Ways:
  Ask in person, via text, email, or even with a simple sign. The more often you ask, the more likely your customers are to leave reviews.

Make Google Reviews Easy for Your Customers

Getting customers to leave Google reviews doesn’t have to be difficult. By understanding the common obstacles and using tools like NFC Google Review Stands and direct follow-ups, you can make the process simple and stress-free.

Ready to start collecting more reviews?

Implement these tips today and watch your Google reviews grow!